We left our previous jobs with a shared idea to build a company that would better serve people and the planet. We knew the industry-standard “cool-classic” sneakers were really uncomfortable and that the big corporations weren’t socially responsible and didn’t really care about sustainability in an active way. We also felt we had a duty to take a stance against the wasteful practices inherent in fast fashion. It was vital for us to reinvent the sneaker game.
We left our previous jobs with a shared idea to build a company that would better serve people and the planet. We knew the industry-standard “cool-classic” sneakers were really uncomfortable and that the big corporations weren’t socially responsible and didn’t really care about sustainability in an active way. We also felt we had a duty to take a stance against the wasteful practices inherent in fast fashion. It was vital for us to reinvent the sneaker game.
