In 2006, the Observatory of the Indoor Air Quality published a first state of the air quality of French housing and the conclusions are alarming... Indoor air is 8 times more polluted than outdoor air and yet we spend 80% of our time in enclosed spaces! Based on this observation, it doesn't take much more to convince Nicolas Planté to launch his adventure: he creates the brand Air Naturel - which will become air&me in 2018 - with a simple objective: to improve indoor air quality.